Projects
Lady's Beauty Lab | Branding
For Lady's Beauty Lab, we aimed to convey a new image that captures its uniqueness and embodies a modern yet conservative style. Across these designs, we explore innovative concepts crafted to enhance the salon experience. Each design reflects our commitment to customer satisfaction, loyalty recognition, and meticulous attention to detail.
Makeup by Robi Crespo | Graphics
When I met Robi for this project, we agreed that my task would be to highlight her services in a modern, minimalist, and stylish manner. Throughout the process, our aim was to align with the aesthetics of American makeup magazines, blending the brand's various fonts while preserving their simplicity. The outcome was delightful! The design reflects Robi's unique signature: the natural beauty of her makeup and the elegance it brings to her clients.
Le Jazz Escuela de Danza | Content + Branding + Graphics
From logos to color schemes, these branding and graphic elements embody the essence of Le Jazz Escuela de Danza's identity. Our vibrant and dynamic flyers and posters capture the rhythm and energy of the dance school. With eye-catching visuals, a combination of typography, and stunning photography, each design invites prospective students to join Le Jazz on a journey of movement and expression, proudly represented by the hashtag #ProudlyLeJazz.
The Heart Movement | Branding
At the heart of this urban apparel brand lies an iconic symbol: the electrocardiogram. Symbolizing individuality, the pulse of every person, motivation, and the reason our hearts beat, it serves as our brand's core inspiration. Inspired by the energy of our hearts, the logo features bold typography and a graphic element that evoke a sense of urban grit and sophistication. From streetwear to high fashion, this versatile logo adapts seamlessly to different mediums and environments, serving as a powerful beacon of our brand's identity wherever it's showcased.
Other projects
My graphic elements are carefully crafted to convey brand values and personality. Whether refreshing existing brands or creating from scratch, my designs strike the perfect balance between creativity and consistency, leaving a lasting impression on customers.
Furthermore, complex information becomes digestible and engaging through infographics and data visualizations. By blending illustration, iconography, and data-driven design principles, I transform raw data into compelling narratives that inform and inspire. From monthly reports to internal communication matters, these designs make complex information accessible and memorable.